Program Details
A new product is one click away from success or failure in today’s marketplace. To properly position a product, it takes business know-how, global insight, and consumer awareness. With UA Grantham’s online Bachelor of Business Administration in Marketing, you can gain the skills and knowledge to successfully launch a consumer product, new concept, or even a corporate image. It is a program that can take your career into sales, advertising, or public relations.
In this 100% online BBA, you will build a foundation from the major facets of business, including economics, finance, and human resources. Then, within the Marketing concentration, you will improve your communication and public relation skills, analyze the marketplace, and learn about consumer behavior. UA Grantham’s BBA in Marketing is likely to include the following concentration coursework:
- Consumer behavior
- Public relations
- International marketing
- Marketing communications
- Marketing analysis
Learning Pace
Institution-PacedLearning Schedule
Asynchronous% Online
100% OnlineProgram Accreditation & Licensing
International Accreditation Council for Business Education (IACBE)
School Accreditation & Licensing
University of Arkansas Grantham is accredited by:
Distance Education Accrediting Commission (DEAC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentApplication Requirements
Official High School Transcript/GED Score