An online bachelor’s degree in marketing can spark and sustain a rewarding industry career. As the marketing major morphs to include modern communication techniques like social media and digital marketing, up-to-date marketing professionals are in high demand. Whether you are interested in research, development, or sales, a bachelor degree will lay the foundation for your professional qualities to grow. The average marketing manager can make an annual salary of well over $130,000, according to the Bureau of Labor Statistics. A great rate of pay for a job that requires a bachelor’s degree and a few work experiences!
An online bachelor’s degree in marketing is a popular choice for the working adult student, as these programs are often very flexible and more affordable than the traditional face-to-face. But aspiring online students can run into marketing degrees that cost a small fortune—with some programs charging over $138,000! Clearly, it pays to do your research before choosing an online marketing or communications degree.
GetEducated compared 231 bachelor’s programs in marketing from 186 regionally accredited online schools to create this ranking. Below is our editorially independent list of the 116 Best Buys for an affordable online bachelor’s degree in marketing or communications. Each online marketing degree program costs less than the national average.
ARTICLE NAVIGATION: Rankings Table | Career Guide
Average Cost (In-state): ~$54,500
Least Expensive: Stillman College ~$18,575.20
Most Expensive: Nova Southeastern University ~$138,380
Our data-driven research creates a truly reliable system of scientific rankings. There’s no fancy formulas here. We meticulously calculate total full-time tuition—including any fees—for the most accurate total cost. Our rankings cannot be bought, and therefore factually showcase the cheapest online bachelor’s degree in marketing. The online marketing degrees listed above the gray dividing line are official 2022 “Best Buys” and cost less than the national average.
Most Affordable Online Online Bachelor’s Degree in Marketing
| Rank | School / Degree | State | Price | Note |
|---|---|---|---|---|
1 | Stillman College | (AL) | $18,575.20 | All Students |
2 | Savannah State University | (GA) | $22,335.60 | All Students |
3 | Clayton State University | (GA) | $22,775.60 | All Students |
4 | Utah Valley University | (UT) | $24,040.00 $68,368.00 | In-State Out-of-State |
5 | University of the Cumberlands | (KY) | $24,680.00 | All Students |
6 | Weber State University | (UT) | $24,912.16 $33,360.00 | In-State Out-of-State |
7 | Kennesaw State University | (GA) | $24,968.00 | All Students |
8 | Montana State University-Billings | (MT) | $25,701.12 $44,188.80 | In-State Out-of-State |
9 | Fort Hays State University | (KS) | $27,225.60 | All Students |
10 | Eastern New Mexico University | (NM) | $28,247.00 $36,407.00 | In-State Out-of-State |
11 | Florida International University | (FL) | $28,286.72 $42,333.92 | In-State Out-of-State |
12 |  Western Governors University | (UT) | $28,600.00 | All Students |
13 | Thomas Edison State University | (NJ) | $28,930.00 $37,410.00 $30,298.00 | In-State Out-of-State Military |
14 | Utah State University | (UT) | $30,344.00 $37,224.00 | In-State Out-of-State |
15 | Southern Utah University | (UT) | $31,693.00 | All Students |
16 | Minot State University | (ND) | $32,718.20 $30,065.00 | In-State/Out-of-State Military |
17 |  Shawnee State University | (OH) | $33,360.00 $33,960.00 | In-State Out-of-State |
18 | University of Arkansas at Little Rock | (AR) | $33,600.00 $25,980.00 | In-State/Out-of-State Military |
19 | Louisiana State University-Shreveport | (LA) | $34,062.00 | All Students |
20 | Lindsey Wilson College | (KY) | $34,716.00 | All Students |
21 | Lamar University | (TX) | $35,568.00 | All Students |
22 | Chadron State College | (NE) | $35,880.00 | All Students |
23 | Peru State College | (NE) | $35,945.00 | All Students |
24 | Missouri Southern State University | (MO) | $35,985.60 | All Students |
25 | Southeastern Oklahoma State University | (OK) | $36,332.00 | All Students |
26 |  American Public University System | (WV) | $36,900.00 $30,100.00 | In-State/Out-of-State Military |
27 | Northwest Missouri State University | (MO) | $37,080.00 | All Students |
28 | Metropolitan State University | (MN) | $37,598.00 | All Students |
29 | Champlain College | (VT) | $38,310.00 $30,150.00 | In-State/Out-of-State Military |
30 | Granite State College (part of University of New Hampshire) Bachelor of Science in Marketing 14 | (NH) | $38,360.00 $44,480.00 | In-State Out-of-State |
31 | South College | (TN) | $38,400.00 | All Students |
32 | Indiana State University | (IN) | $38,472.00 $49,656.00 | In-State Out-of-State |
33 | Fitchburg State University | (MA) | $38,520.00 | All Students |
34 |  Southern New Hampshire University | (NH) | $38,550.00 $27,150.00 | In-State/Out-of-State Military |
35 | University of Maryland Global Campus | (MD) | $38,570.00 $61,730.00 | In-State Out-of-State |
36 | The University of Texas Permian Basin | (TX) | $39,280.80 | All Students |
37 |  University of West Alabama | (AL) | $39,555.00 | All Students |
38 | University of West Alabama | (AL) | $40,530.00 | All Students |
39 | Wichita State University | (KS) | $41,530.80 | All Students |
40 | Colorado State University-Global Campus | (CO) | $42,000.00 | All Students |
41 | Dakota State University | (SD) | $42,570.00 $30,000.00 | In-State/Out-of-State Military |
42 | Washington State University | (WA) | $43,320.00 $48,288.00 | In-State Out-of-State |
43 | University of Wisconsin-Platteville | (WI) | $44,730.00 | All Students |
44 | Indiana Wesleyan University | (IN) | $44,880.00 $30,000.00 | In-State/Out-of-State Military |
45 | Columbia College - MO | (MO) | $45,000.00 $30,000.00 | In-State/Out-of-State Military |
46 | West Virginia University | (WV) | $45,120.00 $48,720.00 | In-State Out-of-State |
47 | Illinois College | (IL) | $45,200.00 | All Students |
48 | West Texas A & M University | (TX) | $45,456.72 $52,306.96 | In-State Out-of-State |
49 | Louisiana State University and Agricultural & Mechanical College | (LA) | $45,480.00 | All Students |
50 | University of Minnesota-Crookston | (MN) | $45,528.00 | All Students |
51 | Toccoa Falls College | (GA) | $45,580.00 | All Students |
52 | New Mexico State University | (NM) | $45,624.00 $30,000.00 | In-State/Out-of-State Military |
53 | Texas A & M University - Commerce | (TX) | $46,104.00 $95,064.00 | In-State Out-of-State |
54 | University of Arkansas | (AR) | $46,360.80 | All Students |
55 | University of Wisconsin-Whitewater | (WI) | $46,680.00 | All Students |
56 | University of Colorado Denver | (CO) | $46,800.00 $68,520.00 | In-State Out-of-State |
57 | Old Dominion University | (VA) | $46,888.00 $52,528.00 $33,688.00 | In-State Out-of-State Military |
58 | Saint Leo University | (FL) | $47,125.00 $31,525.00 | In-State/Out-of-State Military |
59 | Wilmington University | (DE) | $47,140.00 | All Students |
60 | Mount Vernon Nazarene University | (OH) | $47,760.00 | All Students |
61 | Trine University | (IN) | $47,880.00 | All Students |
61 |  Campbellsville University | (KY) | $47,880.00 | All Students |
63 | Indiana Institute of Technology | (IN) | $47,950.00 | All Students |
64 | University of Louisiana at Monroe | (LA) | $48,000.00 | All Students |
65 | McKendree University | (IL) | $48,125.00 | All Students |
66 | Bryan College | (TN) | $48,170.00 | All Students |
67 | University of Central Oklahoma | (OK) | $48,195.08 $93,194.68 | In-State Out-of-State |
68 | Franklin Pierce University | (NH) | $48,200.00 | All Students |
68 | Touro University Worldwide | (CA) | $48,200.00 | All Students |
70 |  Eastern Oregon University | (OR) | $48,450.00 $55,650.00 | In-State Out-of-State |
71 | Spring Hill College | (AL) | $48,630.00 $30,750.00 | In-State/Out-of-State Military |
72 | Anderson University - SC | (SC) | $48,790.00 | All Students |
73 | Liberty University | (VA) | $48,892.00 $32,092.00 | In-State/Out-of-State Military |
74 | University of Toledo | (OH) | $48,985.92 $49,585.92 | In-State Out-of-State |
75 | University of Massachusetts-Dartmouth | (MA) | $49,320.00 | All Students |
76 | Franklin University | (OH) | $49,442.00 $31,090.00 | In-State/Out-of-State Military |
77 | University of Northwestern Ohio | (OH) | $49,500.00 | All Students |
78 | Methodist University | (NC) | $49,750.00 | All Students |
79 | Abilene Christian University | (TX) | $49,800.00 | All Students |
80 | Immaculata University | (PA) | $49,920.00 | All Students |
81 | Eastern Kentucky University | (KY) | $50,040.00 $30,000.00 | In-State/Out-of-State Military |
82 | Missouri Baptist University | (MO) | $50,260.00 | All Students |
83 | Bacone College (Status pending: not enrolling new students) Bachelor of Science in Business Administration / Marketing IACBE,14 | (OK) | $50,400.00 | All Students |
83 |  Concordia University, St. Paul | (MN) | $50,400.00 $30,000.00 | In-State/Out-of-State Military |
85 | Ohio Dominican University | (OH) | $50,550.00 | All Students |
86 | Husson University | (ME) | $50,581.00 | All Students |
87 | Oral Roberts University | (OK) | $50,792.00 $31,592.00 | In-State/Out-of-State Military |
88 | Jacksonville State University | (AL) | $50,890.00 $42,010.00 | In-State/Out-of-State Military |
89 | Oklahoma Wesleyan University | (OK) | $51,068.00 $35,570.00 | In-State/Out-of-State Military |
90 | Gordon College | (MA) | $51,180.00 | All Students |
91 | The College of Saint Scholastica | (MN) | $51,200.00 | All Students |
91 | Point University | (GA) | $51,200.00 | All Students |
93 | University of Missouri-St Louis | (MO) | $51,360.00 $128,160.00 | In-State Out-of-State |
94 | Bethel University - IN | (IN) | $51,480.00 | All Students |
95 | Culver-Stockton College | (MO) | $51,550.00 | All Students |
96 | Southern Wesleyan University | (SC) | $51,600.00 $39,600.00 | In-State/Out-of-State Military |
97 | Truett McConnell University | (GA) | $51,698.00 | All Students |
98 | Salem University | (WV) | $51,800.00 $66,800.00 | In-State Out-of-State |
99 | Oklahoma State University | (OK) | $51,888.00 $113,970.00 | In-State Out-of-State |
100 | Baker College | (MI) | $51,960.00 $30,960.00 | In-State/Out-of-State Military |
101 | Metropolitan State University of Denver | (CO) | $52,360.88 $111,004.88 | In-State Out-of-State |
102 | Huntington University | (IN) | $52,456.00 | All Students |
103 | Regent University | (VA) | $52,600.00 $30,000.00 | In-State/Out-of-State Military |
104 |  Fisher College | (MA) | $52,760.00 | All Students |
105 | Park University | (MO) | $52,875.00 $30,075.00 | In-State/Out-of-State Military |
106 | Westcliff University | (CA) | $53,000.00 | All Students |
107 | Limestone University | (SC) | $53,045.00 $29,285.00 | In-State/Out-of-State Military |
108 | Ohio Christian University | (OH) | $53,120.00 $33,200.00 | In-State/Out-of-State Military |
109 | Northern Kentucky University | (KY) | $53,760.00 | All Students |
109 | Wesleyan College | (GA) | $53,760.00 | All Students |
111 | University of Michigan-Flint | (MI) | $53,896.00 $58,792.00 | In-State Out-of-State |
112 | Cairn University | (PA) | $53,975.00 | All Students |
113 | Lancaster Bible College | (PA) | $54,000.00 | All Students |
113 | Midway University | (KY) | $54,000.00 | All Students |
115 | Mid-America Christian University | (OK) | $54,046.00 | All Students |
116 | Los Angeles Pacific University | (CA) | $54,075.00 $48,675.00 | In-State/Out-of-State Military |
| School / Degree | State | Price | Note | |
|---|---|---|---|---|
University of North Dakota | (ND) | $55,621.20 | All Students | |
University of Mount Olive | (NC) | $55,875.00 $31,275.00 | In-State/Out-of-State Military | |
Northern Arizona University | (AZ) | $56,264.00 | All Students | |
Calvary University | (MO) | $56,502.00 $39,492.00 | In-State/Out-of-State Military | |
Johnson University | (TN) | $56,565.00 | All Students | |
Blue Mountain College | (MS) | $56,600.00 | All Students | |
Bellevue University | (NE) | $56,710.00 $33,850.00 | In-State/Out-of-State Military | |
Lindenwood University | (MO) | $57,100.00 | All Students | |
University of the Southwest | (NM) | $57,200.00 | All Students | |
Tiffin University | (OH) | $57,260.00 | All Students | |
Golden Gate University | (CA) | $57,606.00 $31,530.00 | In-State/Out-of-State Military | |
Baker University | (KS) | $57,635.00 | All Students | |
Grand View University | (IA) | $57,760.00 $45,360.00 | In-State/Out-of-State Military | |
Northwood University | (MI) | $57,890.00 $30,830.00 | In-State/Out-of-State Military | |
Simpson College | (IA) | $58,571.00 | All Students | |
Mary Baldwin University | (VA) | $58,590.00 | All Students | |
Cambridge College | (MA) | $59,100.00 $33,620.00 | In-State/Out-of-State Military | |
Johnson & Wales University | (RI) | $59,400.00 | All Students | |
Bushnell University | (OR) | $59,400.00 | All Students | |
Pennsylvania State University | (PA) | $59,628.00 | All Students | |
Upper Iowa University | (IA) | $59,830.00 $30,070.00 | In-State/Out-of-State Military | |
University of Massachusetts Global | (CA) | $60,000.00 $30,000.00 | In-State/Out-of-State Military | |
Oakland City University | (IN) | $60,000.00 | All Students | |
Saint Mary-of-the-Woods College | (IN) | $60,045.00 | All Students | |
University of Memphis | (TN) | $60,480.00 | All Students | |
Kansas State University | (KS) | $60,840.00 | All Students | |
Mercer University | (GA) | $61,140.00 | All Students | |
D'Youville College | (NY) | $61,280.00 | All Students | |
Concordia University Texas | (TX) | $61,360.00 | All Students | |
Walden University | (MN) | $61,385.00 $52,561.25 | In-State/Out-of-State Military | |
Walsh University | (OH) | $61,600.00 | All Students | |
Florida Institute of Technology | (FL) | $61,710.00 $30,250.00 | In-State/Out-of-State Military | |
Colorado Christian University | (CO) | $62,040.00 $35,760.00 | In-State/Out-of-State Military | |
National American University | (SD) | $62,160.00 $33,073.80 | In-State/Out-of-State Military | |
University of Mary | (ND) | $62,472.00 | All Students | |
DeSales University | (PA) | $62,760.00 | All Students | |
Linfield University | (OR) | $63,675.00 | All Students | |
Central Penn College | (PA) | $63,861.00 | All Students | |
Oregon State University | (OR) | $64,070.00 | All Students | |
University of the Incarnate Word | (TX) | $64,890.00 $30,090.00 | In-State/Out-of-State Military | |
National University (School Merged) Bachelor of Arts in Integrated Marketing Communications IACBE,14 Bachelor of Business Administration / Marketing IACBE,14 | (CA) | $66,600.00 | All Students | |
Excelsior University | (NY) | $67,085.00 $32,525.00 | In-State/Out-of-State Military | |
Maryville University | (MO) | $67,375.00 | All Students | |
Siena Heights University | (MI) | $67,572.00 | All Students | |
Rutgers University | (NJ) | $67,680.00 | All Students | |
Point Park University | (PA) | $67,760.00 | All Students | |
Florida National University | (FL) | $67,860.00 $31,860.00 | In-State/Out-of-State Military | |
Malone University | (OH) | $69,085.00 | All Students | |
North Park University | (IL) | $69,750.00 | All Students | |
Elizabethtown College | (PA) | $70,625.00 | All Students | |
Post University | (CT) | $72,400.00 | All Students | |
Regis University | (CO) | $74,010.00 | All Students | |
LIM College | (NY) | $74,590.00 | All Students | |
Bryant & Stratton College | (NY) | $76,255.00 | All Students | |
University of La Verne | (CA) | $78,440.00 | All Students | |
Seton Hill University | (PA) | $78,880.00 | All Students | |
California Baptist University | (CA) | $79,107.00 | All Students | |
Temple University | (PA) | $79,200.00 | All Students | |
Drexel University | (PA) | $81,360.00 | All Students | |
Texas A & M University-Corpus Christi | (TX) | $82,544.00 $191,496.00 | In-State Out-of-State | |
 Brenau University | (GA) | $84,480.00 $31,680.00 | In-State/Out-of-State Military | |
Cleary University | (MI) | $89,520.00 | All Students | |
Bay State College Bachelor of Science in Management / Marketing 14 | (MA) | $90,402.00 | All Students | |
University of Alabama at Birmingham | (AL) | $92,990.00 | All Students | |
Mount Aloysius College | (PA) | $99,800.00 | All Students | |
Davenport University | (MI) | $103,000.00 $70,480.00 | In-State Out-of-State | |
Robert Morris University | (PA) | $107,400.00 | All Students | |
Berkeley College | (NJ) | $110,500.00 | All Students | |
Dallas Baptist University | (TX) | $129,880.00 | All Students | |
Academy of Art University | (CA) | $137,907.00 | All Students | |
Nova Southeastern University | (FL) | $138,380.00 | All Students |
Accreditation & Program Notes
To qualify for a ranking, a program must be regionally accredited. Additional programmatic accreditation is noted in the rank table.
14 Options for this program have changed since publication.
AACSB AACSB International
IACBE International Assembly for Collegiate Business Education
ACBSP Accreditation Council for Business Schools and Programs
Rankings Note
These online college rankings are based on a GetEducated Winter 2021 review of regionally accredited online bachelor’s degree in marketing. Total cost includes full-time tuition and fees and was valid at the time of collection and specific to the online learning program. School profiles for the online bachelor degree programs in our directory may reflect a slightly different cost based on different editorial update schedules.
The published cost is an estimated sticker price for the entire online degree including fees. Actual costs may vary by student. Factors such as transfer credits, prerequisite courses, professional licensing and financial aid availability will affect final cost.
Editorial Note
Online schools do NOT pay to be included in any GetEducated online degree ranking. These rankings are editorially independent, open to any regionally accredited or candidate college that offers a bachelor’s degree that is available at least 80 percent through online learning and that is open to enrollment by the public. If your online college is regionally accredited and not currently reviewed by GetEducated, please contact us for inclusion.
These rankings of the cheapest online schools for marketing may NOT be re-posted online or reprinted in any format without a license from GetEducated ®. Consumer finance bloggers and writers can contact our editors for a free custom article on the best online bachelor’s degree in marketing for use on your website. Our mission: Help consumers GetEducated ® about the best online colleges for cost and credibility.
Career Guide: Online Bachelor’s Degree in Marketing
Companies, non-profit organizations, and government groups of all levels need people who understand marketing and communication. While an online bachelor’s degree in marketing will help you become an important communicator who can work in virtually any industry, it’s ideal for people who want to work in some form of marketing or communication.
Marketing & Communications Degrees: What to Expect
These degrees teach you a broad range of skills. Of course, a lot depends on what degree you select, but these programs deliver a variety of marketing and communication skills. For marketing, you’ll learn how to advertise products, create campaigns, and help companies in-crease their overall public awareness. Communication classes help you understand and sharpen your skills in writing, speaking, and the clear delivery of a message, whatever that message may be.
With these degrees, there are numerous options for both the major or minor, and even choices for the specific concentration. There are marketing degrees, there are communication degrees, and there are degrees that combine the two. You can find public relations degrees, which help you create a positive image for an organization, and there are mass communication degrees, which help you understand communication on a larger scale.
You’ll find programs that focus on organizational communication, as well as strategic communication. There are numerous options, and all of them can help you become a strong contributor to many different businesses and organizations.
With these degrees, you can also select different concentrations with your communication degree or online bachelor’s degree in marketing. For example, you can find communication degrees with concentrations on ethical leadership, health communication, intercultural communication, and rhetoric.
Perhaps more than any other category, there is a huge variety of courses within these degrees. In most marketing degrees, however, you can expect classes that include marketing strategies, consumer behavior, marketing communication, and international marketing, among many other subjects. Most marketing degrees are part of an institution’s school of business, so classes like business law, macroeconomics, and management can also be expected.
Communication degrees are usually more theoretical, and may be offered by a college’s school or liberal arts as opposed to the business school. In these programs, classes can include group communication, interpersonal communication, and communication theories.
Potential Careers after an Online Bachelor’s Degree in Marketing
Marketing Manager
- Salary: $141,490
- Education: Bachelor’s degree
- Experience: Some experience required
A marketing manager sets the tempo for a company or organization’s marketing efforts. They are fundamental in the planning and execution of advertising campaigns, and they will work with a variety of department head to discuss topics that relate to a company’s marketing. These issues can include budgets, contracts, future goals, and promotional efforts.
To work as a marketing manager, you need a deep understanding of the industry as a whole. This usually starts with the right degree, such as an online bachelor’s degree in marketing. However, once you complete your degree, you’ll likely need roughly five years of experience before companies will consider hiring you for their marketing leadership roles.
Public Relations Managers
- Salary: $118,430
- Education: Bachelor’s degree
- Experience: Over five years
Businesses and non-profit organizations need a positive public image. It’s the job of a public relations manager to develop and maintain this public image. Specific duties may include developing the corporate identity, designing appropriate responses to issues, writing press re-leases, and assigning specific roles within a public relations department.
There will be an increased need to create a positive public images in the future, so this career is expected to grow by 13% between 2020 and 2030. The increased visibility of companies and organizations will require high-quality public relations managers to maintain a strong image among the public, and by 2030 it’s expected that there will be over 100,000 public relations managers in the United States.
Certifications & Licensing Requirements
Government-mandated licensing is rarely required for marketing or communication careers. For example, you won’t need a state license to work as a marketing manager.
However, certification can improve your career regardless of your specific job. Public relations managers can become certified by the Public Relations Society of America, which offers a variety of potential certificates that focus on detailed aspects of PR.
Above all, you’ll need experience. Virtually every management job in any industry requires firsthand experience; if you want to be a baseball manager, you need some experience playing or coaching baseball. The same goes for marketing and communication management, which is often the goal for people who complete business degrees. You can expect to work for about five years after completing your online bachelor’s degree in marketing before you are a serious candidate for most marketing-management positions.